Six order & channel systems, one pipeline — federated win-rate, discounting and velocity, and the margin lost to off-platform bulk / bid tools.
Bringing the 2 off-platform bulk / bid tools onto the central ERP recovers ~₹68 Cr on orders Everest already books — ₹6 Cr of discount leakage plus ₹62 Cr of win-rate uplift. The off-platform tools win less and discount more, with no central pricing governance.
4 of 4 headline metrics improving vs prior · still off target: New-SKU & Channel Expansion Pipeline ₹650 Cr vs ₹700 Cr, Primary Sales & Channel Order Intake ₹2,600 Cr vs ₹2,750 Cr
Off-platform bulk / bid tools discount at 10% vs the central ERP 6% — recovering ₹6 Cr of margin on the deals they already win, no new selling required.
Bringing off-platform win-rate from 39% to the central-ERP 54% on ₹420 Cr of orders adds ₹62 Cr of bookings.
One price book and approval workflow recovers ~₹68 Cr combined and flips these categories from estimates to SAP-grain actuals.
Each category & channel still orders in its own system — SAP SD for primary / secondary sales, the distributor-management system for general-trade orders, the modern-trade & e-comm portal, export order & LC processing, plus off-platform whole-spice bulk desk and food-service / institutional bid tools. Federated, they total ₹3,395 Cr of open orders; but the off-platform bulk / bid tools win less and discount more, with no central pricing governance. One view shows where the margin leaks.
Central-ERP systems (governed pricing) vs standalone off-platform ones — note how win-rate falls and discount/cycle rise off-platform.
| Order system | Category | Quotes | Value | Win-rate | Discount | Cycle | Status |
|---|---|---|---|---|---|---|---|
| SAP SD (core ERP) — primary / secondary sales | Blended Masalas | 1400 | ₹1,375 Cr | 55% | 5% | 5d | Integrated |
| Distributor Mgmt System (DMS) — GT orders | Pure / Ground Spices | 900 | ₹700 Cr | 50% | 6% | 4d | Integrated |
| Modern-trade & e-comm order portal | Blended Masalas | 600 | ₹575 Cr | 60% | 8% | 6d | Integrated |
| Export order & LC processing | International & New Formats | 320 | ₹325 Cr | 45% | 4% | 20d | Integrated |
| Food-service / institutional bids (custom blends) | Blended Masalas | 240 | ₹220 Cr | 38% | 10% | 14d | Standalone |
| Whole-spice trade & bulk desk | Whole Spices | 260 | ₹200 Cr | 40% | 9% | 8d | Standalone |
Bringing the off-platform bulk / bid tools to the central-ERP discipline is worth real money on orders Everest is already booking.
If standalone tools discounted at the integrated 6% instead of 10%, on the deals they already win.
Lifting standalone win-rate from 39% to the integrated 54% on ₹420 Cr of quotes.
Standalone quote→order cycles run far longer; one CPQ shortens time-to-revenue and frees pursuit capacity.
The move: migrate the whole-spice bulk desk and food-service / institutional bids onto the central ERP with one price book and approval workflow. It recovers ~₹68 Cr combined, and — like the customer master — it's the same standardization that flips these categories from estimates to SAP-grain actuals everywhere else in the cockpit.