One company, three reconciling structures — the management org, the product categories, and the brands & legal entity behind every transaction.
A roll-up is never one clean tree. Everest is one company seen three ways — who reports to whom (org), which category grinds, blends & packs the spice (category), and which brand / entity books it (entity). They only reconcile through the plant, which is why the same business shows up as a category here, a leader there, and a data-grain gap on the map.
Pick a category (e.g. Blended Masalas) or a hero brand (e.g. Kitchen King & Regional Blends) to see the plants underneath and how much of the money is site-grain actual vs SAP-allocated.
81% is site-grain actual; the rest is SAP-allocated from area/region postings while the S/4 cutover completes — shown as an estimate, reconciled to the area total.
| Site | Geography | Revenue | Org + export | Grain | Recording |
|---|---|---|---|---|---|
| Umbergaon, Gujarat (flagship plant · grinding · blending · packing · steam-sterilization), GJ | West India (home market) | ₹380 Cr | ₹210 Cr | 97% | Actuals |
| Mumbai HQ & West India distribution (C&F + depots), MH | West India (home market) | ₹90 Cr | ₹40 Cr | 70% | Region-only |
Managing Director & the Shah family → category presidents + corporate functions. Note: the blended, pure & whole categories run through the COO, while Exports & International runs direct to the MD.
Each category books revenue under the Everest entity and its brands; the colour rail is its category, the badge its transformation state.
The founding hero blend (since 1967) — Garam Masala, Shahi Garam, Sabji, Chana; #1/#2 vs MDH.
Kitchen King & regional blends — premium all-in-one masala; modern-trade & e-comm hero.
Pav Bhaji, Chaat & snack masalas — urban / quick-cuisine demand.
The master brand & tagline across all categories — the core equity asset.
Tikhalal & Kashmirilal red-chilli powders — among India's best-known chilli SKUs.
Haldi (turmeric), Dhania (coriander), Jeera (cumin), Mirch — pure ground staples.
Whole spices — pepper, cardamom, cloves, cumin / coriander seed; steam-sterilized.
Steam-sterilization capacity & farm-to-pack traceability — the export-trust program (post-2024 ETO).
D2C storefront + q-commerce & e-comm — the new organized-channel build.
Exports to 80+ countries + convenience / ready-mixes & new formats; ETO-free steam-sterilized.
A single order is booked under the Everest entity, sold within a category, owned by a category president, and dispatched from a plant in a geography. Entity resolution keeps them tied.
Entity resolution maps each legacy plant / category / brand code to one node, so a number can roll up by any lens — by leader, by category, by geography — and still tie to the same total. Where a newer unit still books at region level, the plant and category figures are SAP-allocated and flagged, not invented.