The front of the order book — channel & export order pipeline by stage (modern-trade / q-commerce listings, exports, new-SKU launches), forecast vs plan, win/loss, and the deals that decide the quarter.
Q3 FY26 commit ₹580 Cr sits ₹80 Cr below the ₹660 Cr plan — ₹140 Cr of best-case upside must convert to make the number. Coverage is 1x on ₹650 Cr of pipeline; the call is winnable but only if the at-risk upside is forced to close.
3 of 3 headline metrics improving vs prior · still off target: Primary Sales & Channel Order Intake ₹2,600 Cr vs ₹2,750 Cr, Open Channel & Export Order Book ₹320 Cr vs ₹360 Cr
Commit ₹580 Cr is ₹80 Cr short of the ₹660 Cr Q3 FY26 plan — the gap that decides whether the quarter lands.
₹-win-rate is 68% (₹680 Cr won vs ₹320 Cr lost); Price vs MDH / regional brands is the single largest leak at ₹150 Cr.
Everest is pursuing ₹650 Cr of order & listing pipeline across the funnel (₹272 Cr weighted). This view answers the sales chief's two questions — will we make the quarter (forecast vs plan) and why we win or lose — and points at the deals that move the number.
Value and win-probability rise toward the close — weighted value is what to bank on.
Dark fill = win-probability within each stage's value. Weighted pipeline totals ₹272 Cr.
Commit, best-case and closed-to-date against the plan line.
Q3 FY26: commit ₹580 Cr is ₹80 Cr below the ₹660 Cr plan; ₹140 Cr of best-case upside must convert to close the gap. Black line = plan.
Clone the win reasons into low-win families; attack the top loss reason first.
Read it: brand trust & 'taste in every grain' equity wins the most (₹320 Cr); Price vs MDH / regional brands is the top loss (₹150 Cr) — tighten discount discipline (see Order & Channel 360) before chasing new demand.
Signal-sourced deals convert higher — prioritize them.
| Opportunity | Customer | Category / channel | Value | Stage | Win % | Source |
|---|---|---|---|---|---|---|
| Export market entry — US ethnic retail & Gulf | Export importers — US / UK ethnic retail | International & New Formats | ₹110 Cr | Qualify | 45% | signal |
| Steam-sterilization (ETO-free) capacity expansion — Umbergaon | Export importers (US / EU / Gulf) | International & New Formats | ₹90 Cr | Proposal | 60% | signal |
| New blends & ready-mix launches (regional cuisines) | General Trade & Modern Trade | Blended Masalas | ₹85 Cr | Develop | 50% | signal |
| Q-commerce listing & fulfilment scale-up (Blinkit / Zepto) | Zepto / Swiggy Instamart | E-commerce & Q-commerce | ₹80 Cr | Develop | 55% | signal |
| Modern-trade private-label & premium-blend expansion | DMart (Avenue Supermarts) | Blended Masalas | ₹70 Cr | Proposal | 52% | outbound |
| D2C build-out — everestspices.com | Direct-to-consumer | E-commerce & Q-commerce | ₹40 Cr | Qualify | 40% | signal |