EEverestExecutive Cockpit

Everest · Strategic Command Center

One executive screen — KPIs, smart alerts, the exhibits, the operations heatmap, and what's on track. Every figure live off the governed dataset.

Everest Food Products Pvt. Ltd. · FY25 (Mar'25 · modeled anchor · private co.)
One of India's largest & most-trusted branded-spice makers ("Taste in every grain")
3,500 employees · 4+ plants & units · 80 export markets
Executive read· the answer, then the moves

Revenue ₹2,500 Cr (▲14.7%) and ₹350 Cr EBITDA at 14% margin keep the plan on track — but 4 of 7 units are still scaling the organized-channel & export engines and DSO sits at 28d. Compound the +₹302 Cr of EBITDA already built in those engines by finishing the organized-channel & export shift.

8 of 8 headline metrics improving vs prior · still off target: Total Revenue ₹2,500 Cr vs ₹2,800 Cr, EBITDA ₹350 Cr vs ₹400 Cr, EBITDA Margin 14.0% vs 15.5%

Do now — ranked by urgency
  1. 1
    Leverage headroom 0.7× (net debt 0.3× vs 1× discipline)Act now
    Why it matters

    Sets capex headroom on a near-net-cash (~0.2×) balance sheet.

    What's driving it
    • Q1 (act)
    • Signal: Threshold
    FYI
    • Net-debt/EBITDA 0.3× against a self-imposed 1× discipline.
    • Owner: CFO · Treasury
  2. 2
    Scale the in-flight organized-channel & export enginesWatch
    Why it matters

    4 of 7 units (Kitchen King & regional blends, Pure & Ground Spices, Whole Spices, International & New Formats) are still scaling; the +₹302 Cr of EBITDA built so far is the prize that compounds as the organized-channel & export shift completes.

    What's driving it
    • 4 of 7 units not yet fully integrated
    • +₹302 Cr EBITDA uplift built since each engine scaled
    FYI
    • Revenue ₹2,500 Cr ▲14.7%; EBITDA margin 14%
    • Owner: Sanjeev Vadilal Shah
  3. 3
    Pull DSO and inventory days back to targetWatch
    Why it matters

    DSO at 28d (plus the seasonal spice-inventory & harvest-buying cycle tying up working capital) ties up cash that funds growth capex; net debt/EBITDA is 0.2x.

    What's driving it
    • DSO 28d
    • Net debt/EBITDA 0.2x
    • 2 of 10 board goals off On-track
    FYI
    • Repeat-order rate 108%; organized + export mix 36%
    • 8 smart alerts flagged across 5 geographies
  4. 4
    Blended-masala concentration & MDH rivalryWatch
    Why it matters

    Extend blends, win modern trade + q-commerce, launch new formats to defend #1/#2.

    What's driving it
    • Category concentration
    • Signal: Alert
    FYI

    Blended Masalas ~55% of revenue (₹1,375 Cr); category leadership contested head-to-head with MDH.

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Total Revenue
₹2,500 Cr
▲ 14.7% vs priorTarget ₹2,800 Cr
EBITDA
₹350 Cr
▲ 18.6% vs priorTarget ₹400 Cr
EBITDA Margin
14.0%
▲ 3.7% vs priorTarget 15.5%
Organized-channel + Export Revenue
₹900 Cr
▲ 28.6% vs priorTarget ₹1,200 Cr
Revenue Growth (YoY)
14.7%
▲ 63.3% vs priorTarget 14.0%
Distributor / Account Retention
108.0%
▲ 3.8% vs priorTarget 112.0%
DSO (Days Sales Outstanding)
28d
▼ 15.2% vs priorTarget 24d
Net Debt / EBITDA
0.2x
▼ 50.0% vs priorTarget 0.0x
Smart Alerts

Flagged issues that need attention

Automatically detected and persona-routed — click any alert to open the 360 that owns it and act.

ceo · Category concentrationWatch
Blended-masala concentration & MDH rivalry
Blended Masalas ~55% of revenue (₹1,375 Cr); category leadership contested head-to-head with MDH.
Do: Extend blends, win modern trade + q-commerce, launch new formats to defend #1/#2.
ceo · Organized + Export MixOpportunity
Organized-channel + export mix rising
Modern trade + e-comm / q-comm + exports at ₹900 Cr (36% mix) and compounding fastest.
Do: Scale MT / e-comm / q-comm listings + the 80+ country export book to 45% mix.
cfo · Gross marginRisk
Chilli / turmeric commodity inflation on gross margin
Guntur chilli +12%; spice spot prices firm — direct COGS pressure on gross margin.
Do: Forward-buy at harvest, premiumize the blend mix, tighten yield & recovery.
cfo · Net Debt / EBITDAOpportunity
Near net-cash balance sheet funds capex
Net debt ~₹70 Cr = 0.2× EBITDA — cash-generative; capex self-funded from FCF.
Do: Self-fund steam-sterilization & export capex from FCF; hold the near-net-cash discipline.
cfo · Cash Conversion CycleWatch
Spice-inventory working capital lengthens the cycle
Seasonal spice-stock (harvest buying) lifts the cash conversion cycle to ~72 days.
Do: Procurement discipline & faster farm-to-cash; monetize slow-moving inventory.
board · Food-safety trustWatch
ETO / food-safety export exposure
2024 ETO recalls (Singapore / Hong Kong) hit export confidence; some lanes still gated.
Do: Accelerate steam-sterilization rollout, FSSAI / Spices-Board & US-FDA compliance and traceability.
board · Brand / CategoryOpportunity
Brand equity & category leadership intact
'Taste in every grain'; #1/#2 in blended masalas; cash-generative family business.
Do: Invest in brand, quality trust & long-term family stewardship.
board · EBITDA MarginWatch
EBITDA margin below premium-FMCG ambition
Group EBITDA margin 14.0% vs 15.5%+ ambition; commodity & A&P intensity dilute.
Do: Premiumize mix, scale organized channels, hold cost & working-capital discipline.
Exhibit 1

Revenue & EBITDA — monthly trend

Consolidated, all categories (₹ Cr) · ₹2,500 Cr revenue · 14% margin

Exhibit 2

Revenue share by category

Blended Masalas · Pure / Ground Spices · Whole Spices · International & New Formats

Blended Masalas55%
Pure / Ground Spices28%
International & New Formats9%
Whole Spices8%
Exhibit 3

Geography performance

Click into Org Roll-up 360 to drill geography → category → plant

RegionSitesRevenueShareStatus
West India (home market)5₹850 Cr34%On track
North India3₹620 Cr24.8%On track
South India3₹430 Cr17.2%On track
International / Exports1₹325 Cr13%On track
East India2₹275 Cr11%Watch
Drill the roll-up →
Exhibit 4

Categories — revenue & state

+₹302 Cr EBITDA built as engines scaled

Green = integrated · amber = in progress · red = early. Categories & Brands 360 →

Exhibit 5

KPI scorecard — actual vs target

Board-approved targets; current values auto-calculated from live data

ObjectiveKPICurrentTargetProgressStatus
Extend blended-masala leadership vs MDHBlended-masala revenue1375₹Cr1550₹Cr
89%
On track
Grow consumer & trade satisfaction / brand healthConsumer / trade satisfaction5865
89%
On track
Lift lab first-pass / quality right-first-timeLab first-pass %96%99%
97%
On track
Scale ETO-free steam-sterilization capacitySterilization capacity coverage62%100%
62%
Behind
Grow organized-channel + export revenueOrganized + export revenue900₹Cr1200₹Cr
75%
On track
Lift organized-channel + export mixOrganized + export mix36%45%
80%
On track
Deepen distributor / account retentionDistributor / account retention108%112%
96%
On track
Expand EBITDA margin (premiumize the mix)EBITDA margin14%15.5%
90%
Behind
Free working capital (shorten the cash cycle)Cash conversion cycle72d60d
83%
On track
Compound family enterprise value at near net-cashNet debt / EBITDA0.2x0x
0%
On track
Operations Heatmap

The footprint at a glance

Each dot is a plant or unit. Colour = operational health (green = healthy · amber = watch · red = at risk). Hover for detail; open Plant 360 to act on one.

India manufacturing & distribution network · 18 lines
HealthyWatchAt riskHQ
Export geographies · SE Asia · Middle East · Africa · Europe
Exports desk (Gulf / US / UK / SE Asia — 80+ countries) (International / Exports)325 Cr
Execution Hub · Action items

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