EEverestExecutive Cockpit
Daily Briefing● Live · governed data

Thursday, September 17, 2026

Today's focus: Growthcut-or-commit the stuck pursuits. The day's plan leads; the rest of the week follows.

Cash target
₹52.9 Cr
Profit target
+₹109.8 Cr
Live market
Pulling live spice & input prices…

Your daily value-creation plan, cash-first — every goal sized and owned. Check goals off to feed the bridge; open ▸ play & evidence on any card for the steps and the numbers.

Revenue YTD
₹2.50k Cr
▲ 14.7% vs last year
Gross margin
38%
gross margin
EBITDA margin
14%
₹350 Cr profit
Open AR
₹192 Cr
28d to collect
Stuck proposals
2
₹160 Cr deciding
Growth pipeline
₹650 Cr
incl. ₹300 Cr cross-category

The week ahead · Chairman's value-creation plan

Themed cash-first · grounded in Everest's governed data · enterprise value at 10× profit (assumption)

Cash to unlock · collections
₹27.4 Cr
+₹2.7 Cr/yr carry saved
Profit · mix & capex-ROI
+₹109.8 Cr
≈ ₹1.10k Cr enterprise value
Cash out · supplier terms
₹25.5 Cr
modeled, paying to terms
Growth · cross-category at stake
₹300 Cr
₹75 Cr weighted (25% won)
Value-creation bridge · this week
₹0 Cr captured of ₹162.7 Cr target · 0%

Target this week: ₹52.9 Cr cash + +₹109.8 Cr profit (≈ ₹1.10k Cr enterprise value). Captured rises as goals are checked off below.

Thursday scorecard · today
0/3 achieved · 0%

The week, day by day

Decide this week — win it or kill it: steam-sterilization (ETO-free) capacity — Umbergaon, ₹90 Cr
Export food-safety capex · Proposal @ 60% · ETO-free sterilization is the anchor to reopen export lanes post-2024 recalls · largest active proposal.
Profit+₹34.2 CrEV+₹342 CrWeighted₹54 Cr~ modeled
🎯 Target: Pick one this week — COMMIT: audit-confirmed next step + dated close plan + exec sponsor; or KILL: stand the team down. "Keep waiting" is not an option.
⏱ Why now: It is the largest active proposal and anchors the food-safety / export-recovery story; a decision either locks the reopened export lanes or frees the team for winnable work.
👤 Owner: Head — Quality & Food Safety · Exports
Decide this week — win it or kill it: modern-trade private-label & premium-blend expansion (DMart), ₹70 Cr
Modern Trade · Proposal @ 52% · part of a ₹165 Cr DMart account.
Profit+₹26.6 CrEV+₹266 CrWeighted₹36.4 Cr~ modeled
🎯 Target: Pick one this week — COMMIT or KILL, with a dated next step either way.
⏱ Why now: DMart is a top modern-trade account where Everest is a core supplier; a clear decision protects the relationship and the organized-channel book.
👤 Owner: Head — Sales, Distribution & Exports · DMart account
Launch the cross-category play on the ₹300 Cr of single-category accounts
Accounts that stock one category — blended, pure / ground or whole — but not the others · win a quarter of it = ₹75 Cr of revenue, about ₹28.5 Cr of gross profit.
Opportunity₹300 CrWeighted₹75 Cr~ modeled
🎯 Target: Name the top 20 single-category accounts and assign each a cross-category play by Friday.
⏱ Why now: The warmest demand Everest has — accounts that already trust the brand, usually with no competitive listing pitch. This is the durable growth engine.
👤 Owner: Head — Sales, Distribution & Exports · category heads

Signals to watch

Leading indicators · one number, the action it implies

🌶️ Commodity exposure
Pure / Ground = 28.0% of revenue

Pure / Ground Spices is ₹700 Cr of the ₹2.50k Cr book — earnings stay exposed to chilli / turmeric / cumin commodity prices. The watch-item is premiumization: lift the organized-channel + export mix 36%→45% via modern trade, q-commerce and exports.

🔁 Organized Mix
36% organized vs 45% target

General trade still dominates volume. Grow modern trade, q-commerce and exports — the higher-visibility, higher-value book — to lift the mix toward target.

Sales Velocity
Proposals are the slowest stage

₹90 Cr (steam-sterilization / Umbergaon) and ₹70 Cr (modern-trade blends / DMart) are sitting in Proposal. Enforce dated next steps before they age out.

🏭 Plant Capacity
84% capacity utilization

8 points of idle capacity against the 92% target across grinding & packing. Fill it before adding lines — every utilized hour drops to margin.